Hospitality · Two-site migration · Custom content
Sun Valley Caravan Park needed to move two websites away from outdated platforms while preserving the different roles they played. Jenlu used a shared WordPress approach with purpose-built controls for caravans, lodges and featured stock.
The ownership problem
The migration was not simply a platform swap. The new approach needed reusable structure, tailored content filters and a straightforward way for the owner to control current stock and featured items.
Migration design
A good migration should simplify future ownership, not just reproduce old pages on a newer platform.
Consolidation
The two websites used a common approach rather than becoming unrelated builds with duplicated maintenance.
Discovery
Custom filtering helped visitors navigate stock using information relevant to accommodation and ownership choices.
Administration
The owner could manage stock and choose featured items without depending on a developer for routine changes.
A repeatable migration principle
Platform migrations create value when they reduce duplicated effort and make important content easier to maintain after launch.
Separate what needed to remain distinct from what could share a foundation.
Caravans, lodges and featured stock became manageable structured information.
The owner received a practical route for maintaining the websites.
