Retail · Website rebuild · Finance integration

A motorcycle website rebuilt around the way customers buy and staff manage stock.

Cardiff Motorcycle Centre needed more than a visual refresh. Its existing website could not support the required iVendi finance calculator, so the replacement had to connect vehicle information, customer finance and practical administration.

Cardiff Motorcycle Centre website homepage

The commercial requirement

Bring stock and finance into one usable customer journey.

The old website could not integrate the finance experience the business needed. Jenlu planned a replacement in which motorcycle stock, finance tools, customer reviews and content administration worked as parts of one system rather than disconnected additions.

ChallengeVehicle stock and finance needed to work together.

DeliveryDesigned, built, approved and completed within six weeks.

OwnershipStaff could manage content and stock remotely.

What Jenlu delivered

A rebuild shaped by real business needs.

The visible website mattered, but so did the process behind it: maintaining stock, presenting finance and keeping current customer evidence close to the buying journey.

Inventory

Motorcycle stock management

A structured route for maintaining vehicle information rather than treating every motorcycle as an ordinary page.

Customer journey

iVendi finance integration

The finance calculator requirement was considered as core functionality within the replacement website.

Trust and ownership

Reviews and remote admin

Google Reviews and practical remote content management helped keep the site useful after launch.

Why this project matters

The strongest rebuilds begin with the business constraint.

This was not a redesign looking for a reason. A specific limitation in the old website created the case for replacement, and the new structure was designed around removing it.

Explore website rebuilds Talk to Jenlu

01
Identify the blocked journey
Finance and stock could not be joined effectively in the existing setup.
02
Design around real management
Customer-facing functionality and staff administration were considered together.
03
Deliver to a clear timescale
The replacement was completed and approved within six weeks.