Discovery platform · Interactive map · Mobile delivery

Making local equestrian activities easier to discover, compare and plan around.

This project created a map-led discovery platform for people looking for rides, clinics and livery yards. It combines search, dates, distance and saved listings with the practical data controls needed to keep a specialist directory useful as it grows.

Abstract illustration of a map with route lines and location pins

The product challenge

Turn fragmented local information into a dependable discovery experience.

For riders and horse owners, finding the right local activity often means searching across disconnected listings, social posts and venue pages. Information can be incomplete, dates can pass and the distance from home can be hard to judge. The platform was designed to bring those decisions into one clearer, map-first experience.

AudienceRiders, horse owners, organisers and livery businesses across the UK.

NeedLocal discovery that works around place, date, category and rider fit.

DeliveryResponsive web experience with companion iPhone and Android foundations.

What Jenlu built

A product that joins discovery, trusted data and day-to-day control.

A useful marketplace needs more than a map. The work connected the public search journey with a structured listing lifecycle, quality checks and an administration route for keeping information reviewable.

Find nearby

Interactive map and postcode search

Visitors can explore listings on a UK map, search from a postcode, choose a starting point and refine results by distance. Map controls, pins and listing pop-ups make location part of the decision rather than an afterthought.

Plan around time

Useful filters and saved listings

Category, keyword, date-window and archive filters help people move from a broad idea to a practical plan. Saved listings support return visits without forcing an account-first journey.

Keep it dependable

Moderation and data-quality workflow

New and imported listings pass through review controls. The administration area surfaces missing location, contact, image and content data so improvements are deliberate, auditable and less likely to introduce misleading map results.

Why the technical detail matters

A map is only as useful as the data behind it.

The project treats location as a governed part of the product rather than a decorative layer. Postcodes and coordinates are reviewed, UK bounds are checked, repeated venues can be corrected consistently and unresolved locations remain visible for attention rather than being guessed.

Data handling

Provenance-aware imports

Imported records retain their source context so the platform can support review, correction and future refreshes without losing track of where information came from.

Platform delivery

Shared web and mobile foundations

The public web application and native mobile work share a listing API and common product rules, helping the core discovery experience stay consistent across devices.

Operational control

Designed for a managed launch

Protected administration, moderation states, rate controls and test coverage create a safer route from local prototype to a hosted, accountable service.

Who this is relevant to

Specialist directories and marketplaces need more than a standard website.

Jenlu can help organisations turn a fragmented local search problem into a clearer product—whether that involves locations, listings, member content, event dates, saved items, moderation or a connected web and mobile experience.

Explore digital delivery Talk to Jenlu

01
Map the real user decision
Understand what people need to find, compare and trust before choosing a screen or feature.
02
Design the data route
Define how listings enter, improve, expire, archive and remain accountable over time.
03
Build for the whole journey
Connect public discovery with the tools and safeguards needed to operate the product day to day.